New Foundation Advertising Campaign Plays On Unique Strengths
The Foundation's new advertising campaign, which launches next week across a variety of media, takes a joined-up approach to communicate the values and ethos of a Princethorpe Foundation education to prospective parents and pupils.
The new Foundation for Life campaign has been developed to highlight that our schools provide more than just an education, preparing pupils with the skills, learning and experiences which will put them on the road to happy and fulfilled lives. The concept underscores the unique strength of the Foundation and that there is a Princethorpe Foundation setting for every stage of a child’s educational journey. It also incorporates a gentle play on words.
Using a distinctive new graphic style emphasising the Tower icon, alongside eye-catching photography, the individual school logos and palette of Foundation brand colours, plus a new gold Foundation colour, the campaign is designed to be both visually impactful and incorporate strong messaging. Text panels emphasise that every individual is valued and that our family of schools aim to nurture, inspire and challenge our pupils to achieve great things.
Comments Melanie Butler, Foundation Assistant Head for Marketing, Admissions and Communications, "We have long wanted an overarching Foundation advertising campaign that encapsulates what the Foundation offers as a whole, as well as being adaptable to the personalities and nature of the individual school or nursery settings.
"Foundation Marketing and Communications Executive, Jo Flowers, and I have really enjoyed developing the campaign with the help of Marketing Consultant and OP, Nigel Bromley and our designer, Debbie McLaughlin. We hope the campaign will resonate not only with prospectives in terms of what they are looking for from a school or Foundation for their child, but with the whole Princethorpe community - staff, parents, pupils and Old Princethorpians alike."
Timed to coincide with the launch of Princethorpe’s 2025 admissions cycle, the Marketing Team will be working over the coming weeks to roll the campaign out across digital, outdoor and traditional media for all the Foundation schools.
Check out the first of our advert concepts in the gallery!